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How To Begin Thinking About Your Company’s Visual Brand Identity

Updated: Feb 16, 2023

Trying to zero in on your company's visual brand identity can feel like a daunting task. After all, there are endless possibilities and directions you could go in. But don't worry, I’m here to help get your creative juices flowing with some tips on how to begin thinking about your company's visual brand identity.



1. Consider your audience.


Who are you trying to reach with your visual brand identity? This is an important question to answer because it will inform the rest of your decisions. For example, if you're trying to appeal to a younger demographic, you'll want to use brighter, more youthful colors and fonts. On the other hand, if you're targeting a more mature audience, you'll want to go with a more classic look.


2. Define your company's personality.


Is your company fun and quirky? Serious and professional? Friendly and approachable? Once you've defined your company's personality, you'll want to make sure that comes across in your visuals. For example, if your company is fun and quirky, you might use playful fonts and graphics in your branding. If it's serious and professional, you'll want to stick to more traditional fonts and imagery.


3. Think about what makes you unique.


What sets your company apart from the competition? This is something you'll want to highlight in your visual brand identity. For example, if you're the only company in your industry that offers a certain product or service, you'll want to make sure that's clear in your branding.


4. Keep it consistent.


Once you've settled on a look for your visual brand identity, it's important to maintain consistency across all platforms—from your website to your social media accounts to any marketing materials you create. Consistency will help people recognize and remember your brand wherever they see it.



These are just a few things to keep in mind as you start thinking about your company's visual brand identity. The most important thing is to have fun with it and let your creativity flow!


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