We all have questions about graphic design. And by "questions," I mean "confessions." The things we're curious about but too afraid to ask out loud. Well, it's time to come clean. Here are five questions you're probably thinking but never saying, along with some helpful answers.
1. Do I really need a logo?
Short answer: Only if you want people to remember your brand. A logo is like a business card for your company—it's a visual way to represent who you are and what you do. If you're not ready to commit to a logo, start by finding a great font for your website and using it consistently in your marketing materials.
2. Isn't design just about making things look pretty?
First of all, ouch. Second of all, no. Design is about solving problems. It's about taking complex information and making it easy to understand. It's about creating an experience that people will remember long after they've forgotten what they were looking at in the first place. So, no, design is not just about making things look pretty. But it doesn't hurt if it looks good, too.
3. Do I have to be good at drawing?
Nope! In fact, some designers are terrible at drawing (myself not included, hence why I offer illustration!). What's important is that you have a good eye for color, composition, and typography—and that you know how to use the tools of the trade (Adobe Photoshop, Illustrator, etc.). If you're not naturally gifted in these areas, don't worry—these skills can be learned with practice.
4. How do I know if my design is any good?
Get feedback from someone who isn't afraid to tell you the truth—preferably someone who isn't invested in the project emotionally (like a family member or close friend). If you're still not sure, run a quick Google search for "design critique" or "design feedback" and post your work on one of the many forums dedicated to giving and receiving constructive criticism. Just be prepared for some tough love!
5. I'm not a designer—can I still have an opinion about design?
Of course! Anyone can have an opinion about design—that's what makes art so subjective. However, if you want your opinion to actually matter (to the designer, at least), it helps to back it up with facts or specific examples of what you do and don't like. Otherwise, we'll just chalk it up to personal preference and move on with our lives. ;-)
Don't be afraid to ask questions about graphic design! We all have questions we're curious about but too afraid to ask out loud. By asking these questions, we can gain a better understanding of the design process and how we can improve our own designs. Thanks for reading!